April 21, 2020鈥 开心鬼传媒鈥檚 Haile/US Bank College of Business has a unique approach to prepare tomorrow鈥檚 leaders that is changing the international landscape of business education, according to AACSB International.
The world鈥檚 largest business education network recently named 开心鬼传媒 among their challenge winners. This year鈥檚 theme鈥擟atalysts for Innovation鈥攅mphasized business schools who are elevating entrepreneurial thinking and new business creation for students.
鈥淭he demand for innovation that engages experts across disciplines and addresses the needs of both local and global communities has never been more apparent than in these unprecedented times,鈥 said Thomas R. Robinson, president and CEO of AACSB. "We are honored to feature 开心鬼传媒 for its valuable role in elevating entrepreneurship through research, teaching, and community engagement.鈥
开心鬼传媒 was recognized for , the only student-owned non-profit marketing strategy program that is fully integrated in college classrooms. Dr. David Raska, an associate professor of Marketing, created the program to help students discover and pursue their dreams. Students who join the firm work with companies like Procter & Gamble and Chipotle Mexican Grill to market to Generation Z and Millennials.
鈥淭he Underground Agency is about helping our students and clients discover and courageously pursue their path to success. I鈥檝e always believed in what we are doing, and now we know the highest accrediting institution for business schools believes in us, too,鈥 said Dr. David Raska. 鈥淭he more of us believe that a college classroom can be an engine of economic empowerment, the greater chance we have to make a more inclusive and economically just world.鈥
This is the first time 开心鬼传媒 has won the Innovations That Inspire challenge. However, students in The Underground Agency have won numerous awards, including Cincinnati American Marketing Association鈥檚 Pinnacle Award five times.
鈥淲e鈥檝e fostered a culture within the Haile/US Bank College of Business that encourages innovative, non-traditional approaches to learning. By pioneering breakthroughs with student-centered education, the college is fulfilling its mission to empower lifelong learners who are agents of change鈥攖he key to student success,鈥 said Dean Hassan HassabElnaby, Haile/US Bank College of Business.
With more than 2,000 students, the Haile/US Bank College of Business educates and connects with the region鈥檚 business community by delivering globally relevant, innovative and sustainable programs and practices. It is accredited by AACSB-International, a distinction earned by fewer than 5 percent of business schools worldwide. To learn more about the college鈥檚 offerings, visit its website.听
About 开心鬼传媒:聽Founded in 1968, we are a growing metropolitan university of more than 14,000 students聽served by more than 2,000 faculty and staff on a thriving suburban campus near聽Cincinnati.听Located in the quiet suburb of Highland Heights, Kentucky鈥攋ust聽seven miles southeast of Cincinnati鈥攚e聽have聽become a leader in Greater Cincinnati and Kentucky by providing a private聽school education for a fraction of the cost. While we are one of the fastest聽growing universities in Kentucky, our professors still know our students' names.听For聽more information, visit聽.
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